FMCG major CavinKare has appointed South Indian actress Trisha the brand ambassador for the re-launch of its fairness cream, Fairever. “We had recently re-launched the product and felt we should have a new face for the product. Asin has now become a national-level actor, and Trisha is the new face of the brand, bringing freshness and relevance to consumers across the region,” said C.K. Ranganathan, CMD, CavinKare.
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