Fresh has teamed up with Sony Pictures to create the Eat, Pray, Love fragrance collection based on the best-selling memoir of the same name by Elizabeth Gilbert. “We have been working for the past 18 months on several new directions for the brand,. We used to be a very fragmented brand with lots of great, but unrelated products in the eyes of the consumer. One of our key strategies has been to create lifestyle items that you get excited about in store. In beauty, we have to find ways that make the customers feel good about the product. With the Eat, Pray, Love collection, we’re partnering with Sony and with movie theaters and retailers to provide not just a product, but an experience”, says Jean-Marc Plisson, CEO, Fresh Inc. ‘Eat’ has top notes of Italian lemon, basil and bergamot; a heart of plum, red current and rose, and a drydown of caramel, meringue and vanilla. ‘Pray’ has top notes of elemi, pink pepper and juniper berry; middle notes of incense, peony and rose, and a drydown of patchouli, amber and musk. ‘Love’ has top notes of bergamot, red currant and mango blossom, a heart of tiare and dewy jasmine, a drydown of sandalwood, vetiver and velvet amber.
The scents will be available exclusively at Fresh’s 14 US stores and on fresh.com.
