US-based beauty giant Estée Lauderis ready to launch its newest scent, Sensuous Nude and is hoping to build its Sensuous fragrance franchise into a bigger brand.
“Sensuality needs full expression — no one scent encompasses the full expression of what is sensuous,” said Jane Hertzmark Hudis, global brand president for Estée Lauder. “We always intended to use Sensuous as a platform to explore that concept. We are building this franchise for the long haul. While the original Sensuous is intended to express a luminous, feminine aspect of sensualit. Sensuous Nude is intended to evoke the personal, uninhibited mature side of modern sensuality with notes that suggest bare skin,” she added.
Due in August, the scent, concocted by Karyn Khoury, senior vice president of corporate fragrance development worldwide for the Estée Lauder Cos. Inc. in partnership with Firmenich, is unusual for a women’s scent in that it has a strong musk note at the heart, rather than in the drydown. Top notes include Sicilian bergamot, mandarin, Baie rose and black pepper; the heart is of jasmine petals, muguet, coconut water, honey and musk, and the drydown is of sandalwood, amber, heliotrope, vanilla and Melted Woods NaturePrint. The last note is a signature for the Sensuous franchise and appears in the original as well.
Source: www.wwd.com
