Integra Apparels, an apparel brand established by Morarjee Textiles Limited in 2004, is working out a broad expansion plan for the next three years. The brand has a list of Indian and international clients including Levi’s, Esprit, Allen Solly, Van Heusen, Cottons by Century, Tommy Hilfiger, Ben Sherman, Marlboro Classics, Dockers, Massimo Dutti, Woolworth and NEXT.
Executive Vice Chairman Harsh Piramal said, “Morarjee Textiles is known for fine shirting fabric and high-end printed fabric. In 2004 we thought of furthering our offering and, hence, took a decision to enter the garments business by launching Integra. This move was based upon requests from our existing customers, who were demanding garments and not only fabrics. Integra was established with a group of professionals from the company. Today, the brand offers wardrobes for men and women.”
At present, the manufacturing unit of Integra is spread over 70,000 square feet of ground. The manufacturing capacity of the unit is 50,000 casual tops per month and 50,000 formal shirts per month. Talking about expansion, Piramal said, “Over the next three years, we will be investing Rs 150 crore for the brand. This will be spread over our current unit and two Greenfield projects, which will diversify our product offerings to bottoms and outerwear as well. The first Greenfield project is expected to begin by March 2008. As for our staff strength, we currently have about 900 employees, and plan to increase the number to 12,000 in three years.”
The company is expecting exports to constitute 75-80 per cent of its production by the end of 2009.
– Zainab Morbiwala, Mumbai Bureau
