Essar Telecom Retail that runs The MobileStore, a chain of mobile phone outlets, is planning to open small-format shops. The company is expected to open 250 of these shops by March 2009 in residential apartments, offices complexes and malls.
Spread across 50-150 square feet, the shops will be smaller as compared to the existing The MobileStores, and will sell popular handset models, accessories, connections and music services.
The company is in talks with some realtors for property, and IT companies to set up stores in their campuses.
