Boston Consulting Group (BCG), an advisory firm on business strategy, has included Indian retailer Subhiksha in its list of ‘world’s top 50 local dynamos’.
“The consistently better value that we offer to our customers, coupled with a no-frills approach and multiple stores in every city, has made our business model the centre of attention for many others,” R Subramanian, managing director, Subhiksha, told media through a press release.
At present, Subhiksha operates 1,110 outlets across ten states in the country.
The BCG study features 15 companies from China, Indonesia, Malaysia and Mexico that have understood and tapped the dynamics of their local markets through innovative business models.
The other Indian companies in the list include ITC, ICICI Bank, Amul, CavinKare Group, Apollo Hospitals and SKS Microfinance.
