Hindware Home Retail, a subsidiary of Hindustan Sanitaryware Industries, is investing around Rs 250 crore to strengthen its presence in the home improvement market by increasing the number of its retail stores ‘Evok’ in the country.
Confirming developments, DK Jairath, vice president and business head, Evok, said: “Backed by the group’s core strengths in understanding diverse consumer behaviour, retail distribution network, global sourcing and cost-effective supply chain management, we are aggressively increasing the number of stores to 50 by 2012.”
Jairath further informed that Evok will be present in three different formats covering living, kitchen and bath, taking up space ranging from 8,000 to 30,000 square feet. Evok will have over 7,500 stock-keeping units and the products will be sourced from Taiwan, China and Thailand.
