The Centre for Retail, BIMTECH, as a part of its in-campus activity for the year 2008 organised a three-day (July 29-31) event called Mall Mania.
Inaugurated by Shailesh Chaturvedi, CEO of Tommy Hilfiger, the event had stores set up by the students across verticals including food and apparel, in addition to a cineplex. The students had set up the entire venture themselves, right from pooling in resources to sharing the ultimate gains or losses, and thus, were the biggest stakeholders of the event.
According to Chaturvedi, what NIIT had done 20 years back for the technology sector, BIMTECH will do the same for retail in India.
