Footwear major M & B Footwear promoted ID Footwear, having positioned itself as ‘Cult’ brand in the pan-India landscape, is now leveraging its well amassed equity and brand imagery by going in for a well conceived category extension. As part of the initiative, it has introduced a collection of shoes for young kids branded as Kid, said a company press release.
Inder Dev Musafir, director, M & B Footwear, said, “M & B, true to its legacy, has gone in for a conscious category extension for ID. ID kids collection is bound to appeal young kids as the product line-up is a sheer convergence of catchy designs, varied coloured combinations and assured comfort for the ultra young customers now coming into our fold.”
With prices between Rs 645 and 745, the range constitutes both sandals and shoes for kids in the age group of 5 to 10 years and is available at Walk in M & B stores.
The company has also planned to offer Pogo camera on every purchase as M & B has unleashed this mega introductory offer to promote its foray into the kids segment, added the release.
