FMCG major Dabur India has entered into a strategic character licensing deal with Disney Consumer Products (DCP) to promote its Dabur honey squeeze packs. As part of the deal, Disney characters Winnie the Pooh will feature on all honey packs, reports ET.
“The tie-up will boost consumption of healthy foods such as honey among kids,” quoted KK Rajesh, executive VP, marketing healthcare, Dabur India on the report.
Currently, for similar such campaigns, Dabur has been featuring Bollywood star Amitabh Bachchan and cricket captain MS Dhoni.
— IndiaRetailing Bureau
