Health and personal care products group Reckitt Benckiser has planned to implement an environment friendly option to reduce the carbon footprint of products used by the consumers. The company is preparing to re-label all its products with a green label, providing consumers guidelines for usage and safe disposal of products, according to a top company official.
Under the campaign named ‘Carbon 20 programme’, Reckitt plans to implement the exercise globally through extensive in-store promotions. Bart Becht, CEO, Reckitt said, “We aim at reducing total carbon footprint of Reckitt products by 20 per cent by the year 2020. Following the guidelines on the packs, consumers can cut energy and water use and save money while making an impact on climate change.”
Although in India, their re-labelling exercise is expected to take shape after a year since the usual practice is to follow production cycles six-eight months in advance. “The exercise is global but specific time lines for India have not yet been firmed up. The implementation in India will happen in the second phase of the exercise.” said Reckitt Benckiser India’s spokesperson.
In addition to re-labelling the product packs, all television advertising of Reckitt products will be adapted to highlight the campaign with a punchline— ‘greener ways to clean and save’.
Reckitt Benckiser product offerings include antiseptics, toilet care products, shoe care products, mosquito repellants and personal health care products. The company manufactures leading brands like Dettol, Disprin, Lizol, Mortein, Robin power, Harpic, Cherry and Colin in India.
— IndiaRetailing Bureau
