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UB launches 500ml can; signs multi crore deal with Rexam HTW

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Rexam HTW, a joint venture between Rexam Plc, UK and Hindustan Tin Works, India’s only 2 piece can manufacturer today unveiled India’s first ever 500 ml can for beverage packaging.

Unveiling the can, Kalyan Ganguly, president, United Breweries said, “I am pleased to launch the first Made in India 500ml can and am happy to learn that Rexam HTW is taking the right steps keeping in line with the market trends. I compliment the bold initiative taken by Rexam HTW last year in setting up a 2pc can plant and we value our association with the company. We look forward for working together to grow the canned beer market in India.”

In order to capture the growing demand of the 500ml can market, the company has also decided to invest for this can size in addition to the 330ml cans.

Sanjay Bhatia, managing director, Rexam HTW, said, “We are excited about the launch of our 500ml can which marks a revolutionary advancement in the history of can making in India and we are proud to be partner with United Breweries in this regard.”

However, Bhatia and Ganguly also signed a multi crore supply contract for the supply of 330ml and 500ml cans.

— IndiaRetailing Bureau

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