After having posted an impressive category extension exercise by launching kids’ shoes in the last winter, Footwear major M&B Footwear promoted ID Footwear, has gone a step ahead by introducing ‘roller’ shoes for the budding kids.
The range is available across 32 Walk-in M&B stores and its shop-in-shop formats in departmental stores including Pantaloons and Central.
Priced at Rs1185, the range has been launched in three colours — red, blue and black with silver combination.
— IndiaRetailing Bureau
