After launching a subsidiary in Brazil and establishing a successful joint venture in China, Skechers USA Inc, the California-based lifestyle footwear brand announced the launch of the fashion footwear brand Skechers in India.
Along with its current distribution in Indonesia and powerhouse brand status in the United States, the launch in India will establish Skechers as a global footwear leader with a major presence in the world’s five most populated countries. Skechers will be available at leading footwear multi-brand footwear retailers such as Regal, Metro, Lifestyle, Planet Sports, Pantaloons and Central and other leading footwear and department stores across India.
Skechers successful global presence has established it as a universally embraced brand,” said Marvin Bernstein, managing partner of Skechers USA. “Demand for premium international products has grown dramatically throughout India, and we are happy to introduce fashion-conscious consumers to the Skechers concept: a one-stop-shop of trend-right, high-quality lifestyle footwear for the entire family,” said Bernstein.
Additionally, Skechers apparel will be produced in India and is expected to debut in Fall 2010.
— IndiaRetailing Bureau
