Metro Cash and Carry India, the business-to-business wholesaler, launched its exclusive loyalty program recently. Positioned at re-iterating and strengthening Metro’s partnership with its customers, Metro Bandhan offers a range of unique privileges and value added services to the members.
Ajay Sheodaan, director – Customer Management, Metro Cash and Carry, India said, “At METRO, we constantly focus on serving our customers better through innovative customer contact initiatives. Metro Bandhan is an exclusive loyalty program that will enable us to increase our engagement levels with our loyal customers.”
Some of the specialised services offered through this program include dedicated Relationship Managers, a Gold Lounge facility for individual customer interactions and a dedicated Bandhan helpline for prompt responses to queries. The bonus program ensures that rewards increase with increasing engagement levels of Metro Bandhan members and helps them grain profit margins. The membership is offered at two levels – Silver and Gold, depending on the customer’s engagement level with Metro, like purchase amounts, frequency of purchases and the range of products purchased. Available in Bangalore currently, this program will be extended to customers in Mumbai, Hyderabad and Kolkata.
— IndiaRetailing Bureau
