Indus League, one of the leading apparel companies in India, has announced the launch of its ‘One league’, a customer loyalty initiative. The unified loyalty program helps the customers to enjoy various benefits across all its brands like John Miller, Indigo Nation, Jealous 21, Urban Yoga, Urbana, Daniel Hechter, Scullers and Headquarters.
Shibani Mishra, chief marketing, Indus League, said,”Loyalty programs is currently on a rampage with all the brands, but mobile-based loyalty program is still new to India and gives the customers much more freedom than the card loyalty. After a point of time cards become very cumbersome and with mobile number portability coming to India, customers have become more attached to their number. Since, the time we shifted to mobile loyalty, we have seen a surge more than 50 per cent growth over the traditional card loyalty program”.
Once registered, the customers can manage the loyalty points through their mobiles across all 8 brands and across all EBOs of Indus league. The customers are updated instantly through their mobile phones – SMS, mobile vouchers etc. in less than 30 seconds, availing numerous benefits and promotions. The customer’s mobile no is the loyalty card and he can redeem it from any of Indus League’s brands and Head quarter – a multi-brand formal wear destination from Indus league.
One League is set to increase their up-selling coefficient with this innovative m-voucher distribution. With referral systems also being encouraged, they are expecting to expand its customer base across all segments.
– IndiaRetailing Bureau
