Hariyali Kisaan Bazaar, one of India’s largest rural retail chain, has launched ‘Hariyali First’, a customer loyalty program. This is a point based program that has differential point systems for different categories. The benefit of these points is over and above the other offers that might be running at the outlet.
Commenting on the launch, M. Rajesh Gupta, president, Hariyali Kisaan Bazaar, said, “This is rural India’s first ever card-based loyalty program. This program strives to enrich value proposition and add value to the modern shopping experience of the customer by allowing earning and redemption of points on merchandise categories like food & groceries, household and life style products. It is also a delight to farmers as products required for agricultural needs are also covered under this program.”
The company is confident that customers will be benefitted through this program in days of high inflation by shopping quality products at competitive prices and accumulating additional saving through this program. Hariyali Kisaan Bazaar is the rural retail arm of DM Shriram Consolidated Ltd.
– IndiaRetailing Bureau
