East India-based multiplex chain Eylex has recently opened a new three-screen multiplex in Asansol at Galaxy mall. The company has invested Rs 4 to 5 crore and expects the multiplex to break even within four years.
Talking about the association with the mall, Akash Jalan, Director, Eylex, said: “We are into a revenue share rental tie up with the Galaxy mall. The mall has a great infrastructure and management team. It’s a delight to be a part of the mall in Asansol.”
Commenting on the decision to open a multiplex in Asansol, Jalan further added that being the fastest growing city in West Bengal, Asansol is an important market to pioneer the multiplex business.
With a total seating capacity of 724, the tickets at the multiplex will be available in four categories namely silver (cheapest), gold, platinum, and diamond (most expensive) priced between Rs 60 and 150. The ticket price would vary according to the class, time, and day of the week.
The multiplex will showcase 25 percent regional (Bengali), 70 percent Hindi, and 5 percent English movies.
Talking about the expansion plans for Eylex, Jalan said: “We have four operational properties and plan to open another four by the end of March 2013.”
-Shubhra Saini
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