Footwear retailer and manufacturer, Bata India has reported its financial results for the second quarter ended June 30, 2012. The company’s net profit grew by 29 percent at Rs 5,265.2 lakh as against Rs 4,098.9 lakh in the same period last year. Its sales also grew by 18 percent at Rs 51,084.7 lakh compared to Rs 43,450.9 lakh last year.
Announcing the results, Rajeev Gopalakrishnan, Group Managing Director, Bata India, said: “All of us here at Bata would like to thank our esteemed and loyal customers, it’s because of our customers that we have received outstanding results this quarter with remarkable increase in sales and profit yet again. Our focus to expand the retail outlets and our constant endeavour to improve the merchandise with newer and better designs will continue. In fact such great response from our customers for the ever-improving product range is very encouraging.”
He further added that the company launched a new campaign ‘Discover New’ focussing on new and younger audiences, with an attempt to gain more footfalls and connect better with its customers.
The retailer opened 35 new stores this quarter based on the new large format with an area of over 3,000 sq.ft.. New outlets were launched in metros and tier 1 and 2 cities. Bata India also opened seven new exclusive stores and two shop-in-shops of Hush Puppies brand. Four Footin stores were also opened. In the first half of 2012, the company opened a total of 119 new stores; 96 Bata retail stores, 10 Hush Puppies exclusive outlets and 5 shop-in-shop stores, and 8 Footin stores.
Bata India retails through over 1,250 stores located in more than 500 cities across India.
