Yum! Brands Inc has announced the opening of the 400th KFC franchise restaurant in Jakarta, Indonesia, by its international division, Yum! Restaurants International (YRI). Yum! is the leading restaurant company in Indonesia with its KFC and Pizza Hut brands.
“Congratulations to our restaurant teams and to our franchise partner, PT Fastfood Indonesia, on the successful opening of the 400th KFC in Indonesia,” said Graham Allan, chief executive officer, Yum! Restaurants International.
He further said, “This milestone is a wonderful accomplishment in its own right. It’s also testament to the strength of the KFC brand around the world as we continue to drive growth in Indonesia and other countries in Asia as well as key emerging markets like India, Russia, Africa and Latin America.”
Indonesia is a key emerging market for Yum! with a large, young population of more than 245 mn people, growing middle class and expanding economy.
Over the last few decades, Yum! has become the largest and fastest growing restaurant company in Indonesia by pursuing a broad based development program supported by a sophisticated supply chain infrastructure.
“By 2015, we expect to have more than 1,000 KFC and Pizza Hut restaurants in Indonesia,” said Siddharth Varma, MD, Yum! Restaurants International Asia Franchise Business Unit.
“We believe we have a long runway for growth in this dynamic emerging market. We have only two restaurants per million people in a country where nearly 50 percent of the population lives in urban areas,” added Varma.
Yum! Restaurants International has more than 14,000 restaurants in 110-plus countries and territories outside of the US and China. One of Yum! Brands’ four key business strategies is to drive aggressive international expansion and build strong brands everywhere.
– IndiaRetailing Bureau
