PB Retail, an infant product retailer, is set to invest Rs. 2.5-3 crores on expansion in FY11-12 and has plans to open 7 new stores in the Delhi and NCR region.
The retailer’s ‘My Mart’ outlet offers a complete shopping solution for the new born kids starting from 0 to 5 years under one roof. The showroom offers all the necessary goods for the children including apparel, footwear, accessories (bath and fashion), stationery, gifts and toys, furniture and furnishing.
Talking about the brand, Pawan Agarwal, CMD, PB retail, said, "The Indian market for the infant product category is completely unorganised. There are few players who provide apparel and other products but none of them offer complete shopping solution under one roof. We did a lot of market research and found there was a special need of this segment. Through ‘My Mart’ we are trying to provide complete shopping solutions for the children."
Commenting about the location of proposed openings, Agarwal said, "We are open to options for opening our new stores. It will depend upon the location, property price and market valuation."
PB Retail targets middle and upper middle income group and aims to provide complete shopping solutions for the children under one roof at easy and affordable prices.
-Purnima Mehra
