Reebok has opened first concept store, Fithub and Crossfit Box at 31 Avenue de l’Opera, Paris. It is an effort to combine Reebok shop and CrossFit gym that represents the brand’s clear ambitions: to be the leading fitness brand, reaching out beyond the gym with its ‘Fit For Life’ mission. Spread over 800 square meters, the store is designed with mix of materials like steel and wooden furniture.
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