In an attempt to enter the retail segment, Aditya Birla Group’s fibre division Birla Cellulose has launched its brand Liva. “We were recently a B2B brand. However, going forward, we want to have a consumer connect. Liva was created with this aspect in mind. Also, cellulose is the fastest growing fibre in the world. The manmade fibre has been growing on the back of high consumption in the apparel segment,” said Manohar Samuel, President-Marketing, Birla Cellulose.
Advertise with us
Showcase your product / solution to digitally savvy decision makers from Retail, eCommerce, D2C, Fashion, Food, shopping centres and grow exponentially.
We have various ways to promote your brand and to know how, please get in touch with Bhavesh Pitroda
email : [email protected]
Copyright © 2023 Indiaretailing.com. All Rights Reserved.