Global Desi has opened its 15th EBO in Mumbai at Infinity mall, Andheri (West). This is also the brand’s 59th exclusive store in the country. Spread over an area of 1,652 sq.ft., the outlet stocks Spring Summer 2014 “Mela” collection offering Indo-Western fashion inspired by the Indian mela.
Speaking on the occasion, Anita Dongre, Creative Director, Global Desi, said: “We are happy to spread the Global Desi spirit in Mumbai with the launch of our 15th exclusive brand outlet. The Global Desi girl is spirited, fun, and adventurous and loves to experiment with her style. The new store at Infiniti is infused with this philosophy and continues to offer edgy yet eclectic fashion pieces appealing to the “boho chic” girl in all of us.”
Kurtis, tunics, shift dresses, jumpsuits, pallazo pants, crop tops, maxis and printed salwaar suits priced Rs 1,099 onwards are available the store in fabrics like LIVA, georgettes and chiffon.
The brand is currently present in 18 cities in India and has 59 exclusive standalone stores.