Following Suntory Holdings Limited acquisition of Beam Inc, Beam has been renamed Beam Suntory Inc. The new company will integrate the Spirits business of Suntory Liquors Limited before the end of this year. The transaction creates a company with the strong No.3 position in the global premium spirits market. Headquartered in Deerfield, Illinois, Beam Suntory, a subsidiary of Suntory Holdings Limited of Japan, will be led by Chairman and CEO Matt Shattock, who has been CEO of Beam since 2009.
Beam Suntory aims to achieve growth in markets worldwide by leveraging its combined portfolio of leading brands, and its strengthened global distribution network. “By combining the world leader in Bourbon and Japan’s leading spirits company, we have created a stronger global business with an even better premium portfolio,” said Shattock.
The company’s portfolio is led by its flagship brands Jim Beam and Yamazaki, as well as many other world renowned premium brands. Suntory’s two premium whisky brands Hibiki and Yamazaki were introduced in India some time back. Other brands available in India include Jim Beam® Bourbon, (No. 1 selling Bourbon Whiskey in the world),Canadian Club® Canadian Whisky (one of the world’s leading Canadian Whiskies), Courvoisier® Cognac (No.1 Cognac in the UK), Laphroaig® Scotch (No. 1 Single Malt Islay Scotch whisky in the world), Sauza® Tequila (No. 2 Tequila in the world), Larios® Gin (No. 97 top-100 Premium Spirit in the world), Whisky DYC® (No. 82 top-100 Premium Spirit in the world), Teacher’s® Scotch (one of the top Scotch Whisky brands in India and No. 53 top-100 Premium Spirit in the world), and DeKuyper® cordials (No1 selling line of cordials in the U.S.).
Shattock said, “We will be focussed on continuing our momentum, growing in developed and emerging markets, and building on our combined strengths, which include a dynamic portfolio across key categories, powerful routes to market, and passionate people. The entrepreneurial and innovative spirit of two companies with common values and heritages rooted in multi-generational family businesses will inspire and create growth opportunities for our business.”
Nobutada Saji, President and Chairman of Suntory Holdings, commented, “I truly believe that Beam Suntory will continue to grow strongly in the global spirits industry. Our combined strengths and our portfolio of premium brands.will be a powerful driving force.”
