Brand mantra: Latest fashion at best quality and price
Product assortment: Sai, salwar-kameez, chaniya-choli, ethnicwear for men and women and westernwear for ladies
Targeted consumers: A+ to B
Turning point(s) in my brand’s life: Every valuable customer is turning point for brand.
Growth percentage: 15 percent
Retail presence: Ahmedabad / Surat
Total no. of EBOs: 4
Total number of flagship store(s): 1
Expansion/extension/diversification plan(s): The brand plans 25,000 sq.ft. expansion at Ahmedabad stores.
Awards won/nominated at IFF (Category and year): IFF 2012, Best retailer in western region and an appreciation award by CMAI as one of the best retailers in India
