Brand Mantra: To create premium fashion with a tag designed and made by India.
Product Assortment: T- shirts, short tops, tunic, midis, dresses – Each of them crafted with best in class prints.
The targeted towns or cities in the next couple of years: Covering Tier-II and Tier-III cities across entire India.
Target consumers: A woman who can admire, enjoy and cherish her own sense of fashion. She can be belonging to age group of 15 years to 35 years.
Any strategy change: Every brand or company needs to be refreshed after every 3-5 years. Now it’s the peak time for Astron to be revitalised and rejuvenated with freshness of product designing, marketing and sales distribution along with branding strategies.
Retail presence: Currently across MBOs across India.
Total no of MBO’s: 400
No. of MBOs added in 2013: 50
Expansion/extension/diversifi cation plan(s): With the rapid growth of brand in market in terms of sales and branding, we are now relocating our base to a new location on the outskirts of Mumbai with 400 per cent increase in the size of company premises. All the constituents like employees, staff, workers, machinery, infrastructure is about to grow by the same ratio.
New territory /region added: East India.
