Outdoor apparel, footwear and accessories retailer Columbia Sportswear has launched Omni-Freeze ZERO, a sweat-activated cooling technology in India. The company’s summer 2014 Omni-Freeze ZERO collection consists of various styles of apparel, footwear and accessories for men and women. Starting at Rs 1,999, the collection is available in Delhi and Bangalore at Select CityWalk and Phoenix Market City, respectively.
Announcing the launch, Hemant Sachdev, Chairman, CIRL said: “We are delighted to present Columbia’s revolutionary technology, Omni-Freeze ZERO to help beat the heat this season. The unique rings in the fabric use your own sweat to keep you comfortable throughout the day so you can enjoy the outdoors uninterrupted in this heat.”
Omni-Freeze ZERO technology is made up of thousands of tiny blue rings embedded in the fabric that react with sweat to lower the temperature of the fabric and create an instant and prolonged cooling sensation.
