British menswear brand, Blue Saint has entered India through an exclusive tie-up with Jabong.com. Breaking the stereotype of West and East Fashion, Blue Saint will launch its collection for the youth of India. The brand has come up with exclusive collection inspired by the synergy between fashion, music and travel. Blue Saint’s launch collection includes fine fitted chinos available in more than 51 shades including, providing young street casualwear for the younger men, between the age group of 16 and 24 years.
Talking about the collaboration, Arun Chandra Mohan, Founder and CEO, Jabong.com said, “We are really excited as we continue to bring international fashion for our customers through Jabong.com. We feel that the young Indian men are now really discerning in their choice of clothes, hence, they are on a constant look out for the latest trend and styles. At Jabong, Fashion means accessible to all, restricted to none! With this mind-set, we intend to widen our portfolio with more and more global brands, and offer a lot of variety to our shoppers.”
Speaking on Blue Saint’s debut in India, Akshat Kedia, Blue Saint, said, “We know the young Indian male is really fashion conscious. To continue our determination to reach global consumers, Blue Saint, has been expanding rapidly over the last few months. India, as one of the fastest growing economies of the world, has been on our radar for some time, and now with our successful venture with Jabong, we have the right partner to address the fashion needs of Indian consumers. Jabong’s insight into the Indian men’s fashion market combined with the appeal of Blue Saint will enable us to build a strong business in India.”
