Lenskart.com, India’s largest online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses escalates its retail business with its latest store in Visakhapatnam, also known as Vizag. It has expanded its footprints in the southern region with this new outlet. This is a continuance of their innovative “Click and Mortar” model that enables the patrons to avail a personalised, one-to-one service and experience the brand first hand.
Unlike the conventional retail shops, this outlet is a unique eyewear store. Eyewear positioned on the shafts in a natty manner, makes it convenient for the customers to sift through the collection. Zero counters and the free eye check-up facilities enable a swift and pleasant shopping experience. The store is also equipped with iPads that give access to the online portal as well aid the customers to place an order instantly in case of non-availability of a product. These facilities are transforming the whole process of purchasing eyewear into a gen-next experience.
According to Peyush Bansal, CEO & Founder, Lenskart.com, “Marking our expanding footprint in the southern region, it is a great pleasure to announce the launch of our new retail outlet in Vizag. We aim at taking our groundbreaking strategy of “Click and Mortar” to every nook and corner of the country. Vizag is one of the largest cities in Andhra Pradesh and considering the current status of the city, it is a significant location for us to broaden our physical presence with.”
The “Click and Mortar” model is a supplement to Lenskart’s prospering online business; it is a pioneering tactic to expand its offline presence by opening physical franchise stores. These stores are aimed at catering to the preferences of those patrons who want to personally touch and feel the product before purchasing it. The model allows a good blend of the advantages of the online and offline shopping experience for customers. It allows patrons to personally check out the options of eyewear and also try them out before making the purchase. However, if they like a design but can’t find their preferred colour in the offline store, they can order it online through the company’s website. The store can also take the frame size and prescription and place the order online for the customer.
