The Jabong stage at Lakme Fashion Week Winter/Festive 2014 was all set for the most awaited launch of the British High Street label Miss Selfridge that made an enthralling entrance. Jabong.com, India’s leading fashion destination has brought this overseas high-street brand exclusively on-board and has added another coveted label to its international brand count. Bollywood celebrity Elli Avram, pranced the runway in Miss Selfridge’s showstopper outfit, leaving the audience bemused under her dazzling charm.
Miss Selfridge range services all aspects of a customer’s lifestyle. The brand has a premium range which has uniquely curated outfits for that special event. The clubbing range stands out with statement dance floor outfits. From clubbing to outright casual, italso includes everyday wardrobe essentials with a girly edge. The Miss Selfridge AW14 collection is in tandem with Jabong’s contemporary outlook and has become the new starlet among the brands it houses.
Adding to the fervor on Miss Selfridge launch, Arun Chandra Mohan, Founder and CEO, Jabong.com said, “It is a matter of pride for us associating exclusively with UK’s top high street brand that exuberates on trend looks and is known to add that gorgeous edge. We cater to a wide range of fashion conscious clientele and with the addition of Miss Selfridge coming on board, we are certain to enhance the shopping experience of our customers thereby bringing global fashion at their doorstep! Jabong continuouslyendeavors to make overseas fashion accessible to the Indian audience at affordable prices.”
Speaking at the event, Yasmin Yusuf, Creative Director, Miss Selfridge said, “Miss Selfridge is incredibly excited to announce the brand’s launch in India in partnership with Jabong. I am confident that the Miss Selfridge brand and the fashion forward, fun and glamorous message that it encompasses will resonate with the style savvy Indian market. Working closely with our partner Jabong, we will be recreating the unique and dynamic Miss Selfridge shopping experience for our Indian customers. Hopefully our presence in this incredibly important new territory will continue to drive our international expansion plans.”
