US-based branding a licencing company Authentic Brands Group has signed up a franchisee agreement with Reliance Brands to open Juicy Couture stores in India starting next year. Reliance Brands plans to open 20 standalone stores of Juicy Couture, famous for its sweatpants and other fashion accessories.
Speaking on JV with Reliance brands a senior official from the company has indicated that it was important for us to have a partner on the ground, who understands the country’s landscapes, politics, fashion and Reliance brands fits in all respect.
