Started as a small retail store for silk Sarees in Chennai by Nalli Chinnasami Chetty in 1928, the family-run shop did steady business for thirty years after which the grandson, Nalli Kuppuswami Chetti took over. The brand has been a leader in the textile and retail business for over 80 years. Read to know more about leading textile and retail brand who is selling silk saree from 86 years.
Launched in: 1928
Parent company: Nalli Silk Sarees
Brand mantra: Nalli has been the leader in textile and retail business for over 80 years. An iconic heritage brand from south India, Nalli has become synonymous with silk and Kanchipuram saree. The brand has evolved with time and moved beyond the saree category by offering everything from traditional silks to ligh-weight versions like crepe
and chiffons and even designer saree.
Range of products retailed: The brand offers saree such as Kanchivarams, Banarasi, Ikat, Upaada, Bandhani, Mysore silk and Tusser. The store also stocks dress materials and readystitched garmets for women and men.
Retail presence: It has presence in Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Coimbatore, Madurai, Trichy, Tirunelveli and Kanchipuram. It is also available in the US and Singapore.
Nalli operates three formats – first is Nalli, which stocks silk saree, dress materials and ready-stitched garmets for women and men; second is Nalli Next, which has slightly higher-end furnishings, apparel and accessories for women. And the last format is
Lavanya Nalli which has hand-crafted, high-end saree.
EBOs: 27
