Launched in 2000 by Deal Global Fashions, Deal Jeans is a fast fashion denim wear brand for women and girls. Giving young women exactly what they desire in style and design, the brand has its finger firmly on the pulse of its target – women who understand fashion and style and are aware of the new trends.
Brand USP: The brand fulfills a growing demand of western wear by Indian women and forayed into the competitive Indian retail market. After having established a global reputation as a high quality apparel manufacturer for over 15 years, Deal Jeans has expanded its product portfolio to fashion tops, dresses, t-shirts, tunics, jumpsuits, skirts, jeans, pants, leggings, shorts, jackets, coats, sweaters and knits.
Target customers: The brand targets women between 18 and 35 years of age group, who appreciate quality, are fashion conscious, well travelled and who have exposure to global fashion.
No. of Indian cities currently present in: The Brand has presence across 450 cities across the country
Total no. of MBOs: 1,000+
No. of MBOs added in 2014: 250+
Presence in large formate stores: Central, Reliance Trends, Globus, Arvind Lifestyle and Chunmun
Presence in online retail: The Brand has presence across major e-commerce portals like Myntra, Jabong and Flikart.
Future plans: The Brand is planning to expand its presence via exclusive outlets, Large Format Stores (SIS), MBO’s and upcoming online portals.
Targeted cities in the next couple of years: Deal Jeans plans to make its foothold stronger in metros and tier-II-and-III cities through EBOs, Large Format Stores & MBOs.
Growth percentage (CAGR of last three years): 100%
Brand turnover (estimated for CY2014): Rs 120 crores
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