Following the successful debut of Burger King and Johnny Rockets last year, Wendy’s — the world’s third largest burger chain — is set to enter the Indian market.
Columbus, Ohio-headquartered Wendy’s reportedly plans to open 40-50 stores in India in the next four years at a cost of around Rs 2 crore per restaurant. The chain will launch with a maiden store in Gurgaon in May.
“Our key differentiators will be food quality and service,” Sanjay Chhabra, director of Sierra Nevada Restaurants, the franchisee for Wendy’s in India, was quoted as saying. The company is looking to focus on North India before expanding to other parts of the country.
India has become a hot destination for international burger chains, which are looking to expand to newer markets in the face of rising operating costs in developed ones. However, India’s QSR market is small, it is expected to grow by around 26% year-on-year, according to market research firm Crisil.
The Wendy’s System includes more than 6,500 franchised and company-operated restaurants in the United States and 28 countries and U.S. territories worldwide.
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