After Seller Hub, Flipkart launches online business campaign for sellers

E-commerce major Flipkart has launched a nationwide campaign to educate sellers about taking their business online.The campaign ‘Apne Sapne Jee Kar Dekho’ aims at educating entrepreneurs/manufacturers/SMEs about the advantages of getting their business up on Flipkart’s platform, the company said in a statement.
Through the campaign, Flipkart will help new sellers with fast-track registrations to the platform and additionally provide special support services, such as dedicated pick-ups, product shoots, training on platform usage and payments.The 45-day long campaign will be live in over 15 key cities, the online retailer said, adding, “Targetted at both the metros and non-metros, this campaign focuses to give sellers a more holistic view of ecommerce and encourage them to be a part of this growing ecosystem.”Flipkart is among Indian’s largest online marketplaces with 30,000 sellers and over 4.5 crore registered customers. With this campaign, the company aims to expand its seller portfolio to 1,00,000 this year and expects the media campaign to help it reach this target.
Earlier this month, the company launched a seller specific app; ‘Seller Hub’ to offer sellers end-to-end visibility and enable them to enjoy a seamless selling experience.