The international value fashion brand of the Dubai-based Landmark Group, Max Fashions, which has over 290 stores across 16 countries in the world, and in India more than 123 stores across 48 cities, has planned to have a network of 145 stores in India by the end of this fiscal.
Sharing the growth strategy of the brand,Vice President Supply Chain, Max Retail, Anil Chinnabhandar says, “Being the pioneers of value fashion retail in the country, we aim to take our offerings to customers across the nation. To our repertoire of stores, we have recently added Max’s first store of the North East which is located at the Fortune Tower, Bhangarah in Guwahati.”
“Constantly expanding our footprint across India, the launch of the brand’s first store in Guwahati emerging foothold in North East India,” Chinnabhandar added.
“Max is a brand synonymous to the growing population of global Indians who are trendy and fashion conscious. They are intelligent shoppers who seek value for money. We are certain this store too will be welcomed warmly by the discerning residents of Guwahati. Spread across 14,000 sq ft, the store offers more than 10,000 designs across different categories — apparel, footwear and accessories offering fashion solutions for men, women and kids.”
On being asked about Max’s USPs and positioning in the value fashion category, Chinnabhandar commented, “All Max stores promises to provide customers a one- stop- shop for international styles at affordable prices. The stores provide an international shopping experience. The brand intends to continue investing in this region through innovative, forward-looking business strategies to mark its dominance in the value fashion market.”
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