Patanajali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, has denied having violated Food Safety and Regulatory Authority of India (FSSAI) guidelines for its newly launched Patanjali Atta Noodles.
Read:Patanajali launches ‘atta noodles’, to enter childcare, wellness sectors
A statement issued by Patanjali Yogpeeth (Trust) said that Patanjali Ayurved Ltd and Patanjali Food and Herbal Park, Hardwar have obtained a relabeling license (license number 1001401200026) from FSSAI which is valid until February 20, 2019.
The relabeling license permits it to get (source) noodles from companies which have FSSAI approval to manufacture noodles. “We have FSSAI license for pasta under Central category and noodles falls under pasta as per FSSAI guidelines,” it said, a day after the FSSAI blamed the brand for not seeking mandatory approvals.
“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” Ashish Bahuguna, FSSAI chairperson who also holds additional charge as its CEO, told The Indian Express.
Patanajali formally launched its noodles brand on November 16, aiming to take on Nestle’s Maggi which has returned to retail shelves after a 5-month ban.
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