As a part of its Rs 120 crore investment in the online movie ticket business, Paytm, mobile payments platform, has inked a strategic deal with PVR. Now, PVR’s movie tickets will be available on Paytm’s e-commerce platform. The company is aiming to make ticket sales of worth Rs 2.5-3 million in the first year itself.
Paytm is also planning to eradicate the practice of customers shelling out more money when they pay in advance digitally.
Starting this month, PVR tickets will be sold and marketed on all Paytm channels, including web and mobile. Through this deal, PVR expects to reach out more consumers and achieve better penetration in micro markets.
Paytm is aggresively extending its presence in new verticals. In fact, the current size of the movie ticket market stands at $2 billion in India. While it grows at a rate of 10 per cent annually, the online movie ticket business forms only 15 per cent of the total domestic market, which Paytm intends to double soon. It currently has over 125 million registered users and enjoys about 90 million orders per month.
Now, PVR's movie tickets will be available on Paytm's e-commerce platform.
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