The people of Delhi will now be able to pay at Mother Diary booths with their Paytm wallets.
Officials from Mother Dairy said 83 booths in Delhi and Haryana, seven in Noida and another 10 in Ghaziabad will now have the payment facility.
The Alibaba-backed company has tied up with multiple offline service providers and retailers to corner a significant marketshare in the digital wallet space.
The current partnership with the subsidiary of National Dairy Development Board will see 100 Mother Dairy milk booths in Delhi-NCR integrating wallet payments, which will be scaled to 750 plus outlets over the coming months, apart from over 350 Safal retail outlets for fresh groceries and staples.
“Paytm is focused on creating solutions for everyday payment use cases for Indians. Starting from the morning milk-supply to all other everyday necessities, it is our mission to make everyday payments extremely simple,” Paytm Founder, Vijay Shekhar Sharma was quoted by The Economic Times as saying.
To avail the service using the Paytm app, a consumer will be informed about the total amount to be paid after a product is chosen for purchase. Thereafter, the consumer scans a QR code which is prominently displayed at the booth (QR code is exclusive to each booth) and push the payment.
Thereafter, the concessionaire receives a confirmation message about the money transfer when the transaction is complete and the amount transferred.
sells milk and milk products including ice creams, paneer and ghee under the Mother Dairy brand, edible oil under Dhara brand and frozen vegetables, unpolished pulses and other processed foods under Safal brand
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