Philips India expands male grooming portfolio in India; enters skincare category for men

Philips India, the brand that has transformed the styling and grooming habits of youth in India, is now adding a new dimension to male grooming. The company has now entered men’s skincare market by launching the internationally acclaimed VisaPureMen range in India.
VisaPure is a range of face-cleansing brushes designed for different skin types and cleansing needs. These brushes offer up to 17,000 power bristles and can clean skin up to 10 times more than simple facewash.
President – Personal Health, Philips India, ADA Ratnam said, “It is no secret that men today are extremely conscious about how they present themselves, and are looking for skin-friendly solutions. They are investing both time and money on personal grooming, including maintaining healthy skin. Our foray into men’s skincare is therefore a very important and strategic progression. Consumers can not only groom their facial hair safely with our existing skin-friendly gadgets, they can now keep their skin clean, healthy and radiant as well, thanks to our VisaPureMen range.”
The VisaPureMen is designed to purify the skin from all signs of dullness, giving radiant glowing skin every day. Its dual motion technology cleans  skin up to 10 times better than a simple facewash, which is the daily cleaning ritual for most people. The vibrating function breaks up dirt and dead skin cells and rotating function sweeps impurities away.
The large cleansing brush with 17,000 power bristles offers superior reach to clean even those areas of the face which the hands can’t reach to remove oil, dirt and dead skin cells thoroughly, leaving skin clean and smooth. The VisaPureMen can be paired with the sensitive brush which offers deep cleansing for sensitive skin and the deep pore cleansing brush which offers extensive cleaning and is suitable for people who are exposed to lots of pollution and grime during the day.
Over the years, Philips has created brand new categories in the market including beard trimming, and body grooming for men, depilation for women and many more. It has been leading the change from manual to electric grooming – a faster, easier and more skin-friendly routine for the modern man.
With the latest technology and innovation, Philips Personal Care range of styling gadgets allow consumers to create their own personal style, or keep up with the hottest trends in grooming.
Philips offers electronic shavers, face cleansing brushes, trimmers, hair clippers and body groomers for men; and a range of hairstyling gadgets including dryers, straighteners, and stylers as well as an extensive range of epilators for women.
Philips Personal Care, is endorsed by three young and popular stars; Varun Dhawan for Philips Shaving; Arjun Kapoor for trimming and body grooming; and the fashionable Alia Bhatt for Philips Beauty.
Philips VisaPureMen is available across traditional and modern retail outlets as well as leading e-retail portals, priced at Rs 3,995. The additional brushes can be purchased for Normal brush Rs 650, Sensitive brush Rs 750 and Deep pore cleansing brush Rs 800.