Online fashion major, Myntra has recently announced the introduction of ‘Try and Buy’ (T&B), a new service option aimed at breaking the final barrier to shopping fashion online; touch and feel experience.
The feature will allow consumers to try the products bought online before they purchase it. With the new addition, Myntra expects to bring about a huge change in the way traditional buyers look at buying apparel online.
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“Try and Buy is an important step towards offering consumers a hassle free online shopping experience and encouraging more offline buyers to shop online. This new concept will open up online fashion to a whole new section of buyers,” Co-founder, Myntra, Ashutosh Lawania, said in an official statement.
The feature will not only allow for high value purchases to be made online, but also reduce product returns to a large extent, the company said. The 30 day return and exchange policy will continue to be in force on products purchased through T&B.
Try and Buy will initially be available in NCR, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad, Lucknow, Jaipur and Bangalore, where it was introduced recently on a trial basis.
Products eligible for T&B will be shipped in separate and distinct packaging and the service can be availed at no additional fee during the introductory phase spanning a few months.
The feature is valid on both prepaid and CoD orders with a maximum of three items per request.
Myntra introduces ‘Try and Buy’, aims to simplify online shopping
The feature will allow consumers to try the products bought online before they purchase it
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