While e-commerce seems to have reached a saturation point when it comes to the number of consumers who shop online, the Walker Sands Future of Retail study continues to show a steady increase year-over-year in the frequency of purchases.
Almost a third of consumers (31 per cent) now shop online at least once a week and almost three-quarters do so at least once a month. And the number of consumers who shop less than once a month has dropped from 38 per cent to 27 per cent over the same time period.
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