E-commerce is still a relatively new management area. Many e-commerce companies continue to make the same mistakes and keep on reinventing the wheel. Even though the Internet contains a lot of information, this is often fragmented and shallow, and real insights and depth are lacking.
What really can help online retailers is a comparison of their results with those of their direct competitors. For this reason, the Ecommerce Foundation and Ecommerce Europe have jointly launched the Ecommerce Benchmark.
The Ecommerce Benchmark is a perfect example of how associations can create benefits that companies cannot realize on their own. Even now, several national e-commerce associations are implementing the benchmark in their countries. As a result, more and more retailers can learn from others all over the world…
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