More than 80 per cent of the world’s consumers reside in emerging markets and account for nearly 65 percent of the world’s spending on fast-moving consumer goods (FMCG). What’s remarkable is that 60 percent of these consumers are located in rural or smaller towns.
These markets are massive, particularly as consumer awareness in these areas grows, disposable income within the middle class increases and society rallies around consumption trends. With these factors in play, these markets are only going to see unprecedented growth.
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