Fresh food shopping and associated meal preparation is an important part of consumers’ lives in APAC. These consumers are a sizeable opportunity for companies offering new ways to buy fresh.
To date, concerns about freshness, quality and fulfillment dissuade most shoppers from considering online channels. However, new omnichannel propositions, seamlessly bridging the online and offline experience, can convince busy Asia Pacific shoppers to use digital solutions to shop for fresh food.
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CCRRC Study: The online fresh foods opportunity in Asia Pacific
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