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Aditi Bisht

Skin Pot’s Anondeep Ganguly on finding a silver lining, the tech angle, and more

The global beauty industry generates $500 billion in sales a year and accounts for millions of jobs, directly and indirectly, as per a report...

PayPal to join the BNPL race with the acquisition of Paidy

PayPal Holdings, Inc. has  announced that it has agreed to acquire Paidy, a payments platform and provider of buy now, pay later solutions in...

GfK launches AI-supported intelligence platform “gfknewron”

GfK, a consumer and market intelligence, analytics and consulting services, has announced the launch of gfknewron, an AI-powered platform. The platform will allow companies...

Customer loyalty for D2C: 5 ways to keep your customers happy

The rapid growth of D2C brands should not come as a surprise given the current market circumstances. But it is important to know how...

Flipkart launches D2C initiative ‘Flipkart Boost’ to assist growth of ‘Made-in-India’ brands

The e-commerce giant Flipkart has announced the launch of ‘Flipkart Boost’, a program for D2C brands in the country. Through a service fee model,...

Customer loyalty and engagement solutions platform Capillary Technologies acquires Persuade

Capillary Technologies, today announced the acquisition of Minneapolis-based customer experience (CX) company, Persuade. A brand with over thirty years of expertise, Persuade will expand...

5 ways D2C brands can leverage technology to reduce customer acquisition costs

A decade ago, brands and retailers had big walls between them and bigger boundaries. But thanks to the digital transformation, it does not exist...

Levi Strauss’ Deepak Kishanchand on learnings from 2020, upgrading to new technologies, and more

The fashion industry has gone through dramatic changes recently due to the pandemic and lockdown. Increased online shopping, shifting consumer behaviours and increasing pressure...

Indian fintech startup CRED launches peer-to-peer(P2P) lending feature

CRED, a fintech platform which rewards its users for paying their credit card bills has decided to expand its offerings. The startup has announced...

4 ways D2C brands can leverage technology to overcome supply chain challenges

The increasing demand for online shopping, convenient and safe deliveries has transformed the CPG and retail industry. India’s mom-and-pop stores, also called kiranas, were...

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