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IMAGES Business of Fashion

Fashion

Brand Ethnicity: A unique blend of vintage and new age

IMAGES Business of Fashion -
In a tête-à-tête with Ameet Panchal, Director, Ethnicity, IMAGES Fashion Bureau discovers all about the evolution of the ethnic wear market in India and...
Fashion

Market Analysis: Ethnic Wear in India

IMAGES Business of Fashion -
The Indian ethnic wear segment is metamorphosing at a breakneck. With increased acceptance and immense innovations by brands in this segment, this market in...
Fashion

The changing paradigm of women’s ethnic wear in India

IMAGES Business of Fashion -
India boasts of a rich and ancient textile and clothing heritage that has continued to evolve through time. While the nation is taking big...
Fashion

Western wear market makes up India’s new social fabric

IMAGES Business of Fashion -
Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western wear is a clothing style...
Fashion

The Yoga Wear Industry: Fashion retail for the soul

IMAGES Business of Fashion -
Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled to the gills with Millennials...
Fashion

Supersox taps fitness enthusiasts with performance wear socks, supergear socks

IMAGES Business of Fashion -
Launched in 2012 with a vision to offer the widest range of the best quality socks to Indian consumers of all ages, Supersox is...
Fashion

Dynamics of trousers segment in India

IMAGES Business of Fashion -
Since the advent of western wear in India, trousers have been an important wardrobe investment especially for men in India. While fit, cuts and...
Fashion

Indian denim wear market growing at CAGR of 11 percent

IMAGES Business of Fashion -
With new technologies, trends and higher market reach, the denim sector has promising growth potential. Ashish Dhir, Associate Vice President, Fashion-Textile & Apparel and...
Fashion

The dynamics of Indian denim market

IMAGES Business of Fashion -
Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is...
Fashion

Pepe Jeans: Working towards understanding young consumers

IMAGES Business of Fashion -
There has been a lot of ‘big-name’ noise in the global kids’ denim wear space in recent months with brands like Superdry, Calvin Klein...
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