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Lee Smith

Food

How brands will win in grocery’s e-commerce boom

Lee Smith -
The next explosion in e-commerce growth will come from groceries and other FMCG categories. When spending on those items shifts online at scale, it...
Food

How brands will win in grocery’s e-commerce boom

Lee Smith -
FMCG marketers, in order to protect their share, need to find a strategy for online shopping that is as effective as their offline approaches...

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