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Manisha Bapna

Fashion & Lifestyle

Opportunities in Occasion Wear

Manisha Bapna -
The past decade has seen the emergence of powerhouse home-grown ethnic brands that have ridden the festive boom. However with all year round occasion...
Fashion & Lifestyle

Character Licensing: Powerful growth instrument for kidswear brands

Manisha Bapna -
Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general...
Retail

How malls are embracing and leveraging technology

Manisha Bapna -
With digital disruption setting in, the future of malls and retailers is becoming unclear. However, malls can leverage technology, using it to give them a competitive...
Fashion & Lifestyle

Global Brands in India: The Latest Wave

Manisha Bapna -
Foreign Brands Sailing in Indian Waters With its huge catchment and consumption positive demographics the attractiveness of India as a destination market was never in...
Food

International QSRs scaling up fast to grab 75 pc market share

Manisha Bapna -
The Informal Eating Out (IEO) industry is growing, and in turn, offering opportunities for QSR players to expand their presence and capture a larger...
Fashion & Lifestyle

Why clothes manufacturers are going organic

Manisha Bapna -
In Europe, more than 30 per cent of baby clothing today is organic cotton. The interesting fact is that while most of it is...
Retail

Customers go the Omni-Channel way

Manisha Bapna -
She grew up in a time when shopping meant a trip to the local market and buying fresh vegetables or bring home a monthly...
Fashion & Lifestyle

Kids Fashion Goes Online

Manisha Bapna -
The fact that the market for kids’ clothing and accessories has been dominated by offline shops and supermarkets is soon changing with several online...
Common

How well do we know our customers?

Manisha Bapna -
Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they know about customers and...
Fashion & Lifestyle

Worsted Wool: The Obvious & Not-so-obvious Choice

Manisha Bapna -
The increasing preference of experimental clothing fabrics for suiting’s has reduced the growth of worsted wool segment in India, locally and globally. Let’s look...
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The Luxottica report card for 2022

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